You can’t really talk about the NBA without understanding the culture and the branding around sneakers. Each year players make millions...

Breaking down the latest NBA news, sneakers, and pop culture!

QUEENS, NY – Summer, summer, summer time. LeBron James makes his way to Hollywood to team up with the Hall of Fame mogul, Magic Johnson....

QUEENS, NY – Sneaker Culture in the Association emphasizes much more than basketball. It's covered NBA breakdown, signature style on the...

QUEENS, NY – For most of us, we’re spearheading towards our next destination with laser-focused tunnel-vision. We don’t celebrate enough;...

QUEENS, NY – Sneaker culture encompasses everyday life. It’s composed of the music shared and consumed, elements old and new. Last week...

QUEENS, NY – The NBA playoffs have arrived in grand fashion – or grand fashion. James Harden’s scoring tear has already extendo-clipped...

QUEENS, NY – Are you wearing my kicks tonight? I imagine this very question has been uttered among the NBA elite countless times within...